Bulk email marketing sends automated emails to increase leads and ultimately increase your business’s return on Investment (ROI). This is not new; it is straightforward to utilize pertinent software to speedily send out messages to potential customers on a large scale.
This online software allows you to reach millions of people. It will eventually increase your site’s traffic and allow you to nurture the relationship with leads produced.
In fact, according to Salesforce, 40 percent of those who used an email marketing tool valued leads gained through this process as being high in quality. How does one do email marketing? Why with online email marketing platforms, of course? In this article, I will compare five bulk email marketing platforms and discuss why email marketing is essential.
#1: Salesforce Marketing Cloud: More Expensive, but has More Features
“I’ve had it up to here with all the work I need to do. I am ready to pack my things and move to Australia.”
As a busy business owner, have you ever said this to yourself? If so, you need to check out the Salesforce Marketing Cloud.
Suppose you are looking for a platform with email marketing automation that offers other tools such as a journey builder, a drag-and-drop interface, an audience builder, and so much more. In that case, this may be the best email marketing software for you.
The Salesforce Marketing Cloud offers a more comprehensive experience than other email marketing platforms and includes advertising and data, social media marketing automation, analytics and data, and CRM automation.
Each feature offers subscription plans that vary in price. If you want to stick with email marketing, they offer Basic, Pro, Corporate, and Enterprise accounts, which start at $400/month and go up thousands of dollars for more contacts. The Salesforce Marketing cloud is a great option but is not the cheapest. Remember, though, that you may want to spend more to be able to reach more people with your email marketing automation platform and ultimately increase your Return on Investment (ROI).
#2: Mailchimp: A Highly Rated Email Marketing Tool
Mailchimp is often viewed as the go-to choice for email marketing because it offers a platform with many features that your business requires and is less complicated than other email marketing tools.
It offers clear communication channels to talk to your customers and clients easily. It also provides the ability to create systematic templates that cater to your needs and the preferences of your clients and customer. In addition, it gives data like click rates and reports.
Mailchimp offers different plans at different costs and with various features. Their free plan allows you to reach up to 2,000 contacts. This plan is one of the most accessible platforms, with drag-and-drop features that will enable the creation of unique, stylistic emails. They also offer paid plans for those that have more subscribers, including the Essentials Plan (which costs anywhere from $9.99/month to $270/month), the Standard Plan (which costs anywhere from $14.99/month to $540/month), and the Premium Plan (which costs anywhere from $299/month to $1,190/month).
#3: Moosend: The Least Expensive Option
Number Three on my list is the email marketing software Moosend.
I chose this one as number three because it is less expensive than other options and offers an easy-to-use interface that allows you to tailor-make your emails according to your preferences or use ready-to-go templates from Moosend’s repertoire.
Another great feature that makes it very attractive to small businesses with low capital is that you can choose how to pay for your plan: either by the number of emails you wish to send or the number of subscribers, allowing you to choose the cheapest option or whatever is best for your business.
Suppose you choose to pay based on your number of subscribers. In that case, you will want to go with the Pro Plan that offers a $10/month subscription for 2,000 subscribers, a $20/month subscription for 2,001 to 2,500 subscribers, a $30/month subscription for 2,501 to 5,000 subscribers, and a $40/month subscription for 5,001 to 8,000 subscribers.
#4: Mailer Lite: Simplicity at its Finest
Mailer Lite is another excellent option for beginners because it offers simple drag-and-drop features and a fresh-looking, efficient, and user-friendly interface. It is even easier to use than the other email marketing software on this list.
They offer customer support through email, a free plan for up to 1,000 subscribers, and many email prototypes for you to use.
You will be able to grasp how to use this email marketing tool in a few days.
This is excellent software for keeping it simple, but if you want more advanced features, they do offer paid plans: $10/month for up to 1,000 subscribers, $15/month for 1,001 to 2,500 subscribers, $30/month for 2,501 to 5,000 subscribers, and $50/month for 5,001 to 10,000 subscribers.
As you can see, Mailer Lite is just a little more expensive and even easier to use than Moosend and gives you the option to opt for the free plan without all the features or paid plans that offer more features, depending on the needs of your business.
#5: Drip: Best for Capitalizing on Customer Behaviors
Drip is a great email marketing software because it combines workflows with segmentation to send personalized emails to customers based on their past behavior. It also offers quick advertising supplements to supplement their shopping experience based on their interactions with previous email advertisements. It may sound sophisticated (and it is!), but it is also simple to grasp how to use it. However, it does not offer the drag-and-drop feature. Their plans include: 500 subscribers for $19/month, 501 to 2,000 subscribers for $29/month, 2,001 to 2,500 subscribers for $39/month, and 2,501 to 3,000 contacts for $49/month.
Conclusion
Email marketing is an excellent way for your business to increase revenue. Different email marketing software allows your business to create personalized emails based on customer preferences. Some are more expensive than others, and some offer more features. Be sure to do your research to find the best one that fits the needs of your business.
